Malin PR was responsible for the development and messaging for the creation of the framework for UYYF  programming.

One of Usama’s goals and life long practice has been to have a commitment to the community.  Therefore, Usama is a champion for youth by focusing on the following principles:

Usama’s Core Principles

Work hard, but make sure you’re having fun doing it.

Never listen to people that tell you that you can’t accomplish your goals.

With opportunity, training, and desire any goal can be accomplished.

It is through the UYYF that Usama uses his celebrity to impact youth by fulfilling his mission through educational programming.

Our Mission

To mobilize youth to work to their potential through hands on and interactive programming that aims to strengthen youth from single-parent families, students with learning disabilities and youth in underserved communities through mentoring, advocacy, tutoring and leadership development.

Our Programs

Stay Focused Football & Cheerleading Camp serves as a vehicle for building athletic skills and fostering positive academic and social skills through sport.  This is a platform for student athletes in the Washington Metropolitan community to share best practices in sport and education while receiving skill development from a host of local, national and professional athletes and coaches.  The targeted age group is youth between the ages of 12 to 15. 

Afterschool Enrichment Programs are a series of initiatives that are dedicated to making a positive difference in the lives of children through professionally supported long-term programming activities in the Washington Metropolitan (Maryland & District of Columbia), and Cleveland, Ohio areas.  Enrichment programming includes a 16 week academy that offeres, tutoring, interactive lessons in academic strands as well as cultural, social and team building activities.

Chalk Talk is an initiative focused on fostering the development of student self awareness.  Through 30 minute interactive “rap sessions” a forum for dialogue between guest speakers offer youth participants an opportunity to pose questions about preparing for their futures, while volunteers offer strategies for setting goals for the future by sharing their expertise, insight and experiences.  Guest speakers include community leaders, industry professionals as well as athletes and entertainers