Scope:  Media and Public Relations Management

Responsibilities:  Managing/scheduling appearances and interviews for titleholders, onsite event media management, development of initial 6 month public relations campaign plan for programs under new management.

Results

·       Secured mid day radio interviews for promotion of pageant event.

·       Story pitch resulting in 10 media outlets covering annual pageant event.

·       Secured bi-weekly event appearances for titleholders throughout the metropolitan area.

·       Initiated social media campaign for the regional promotion of the Miss USA brand.

·       Brokered relationship with Washington Redskins Foundation Community Relations Initiatives.