Scope: Media and Public Relations Management
Responsibilities: Managing/scheduling appearances and interviews for titleholders, onsite event media management, development of initial 6 month public relations campaign plan for programs under new management.
· Secured mid day radio interviews for promotion of pageant event.
· Story pitch resulting in 10 media outlets covering annual pageant event.
· Secured bi-weekly event appearances for titleholders throughout the metropolitan area.
· Initiated social media campaign for the regional promotion of the Miss USA brand.
· Brokered relationship with Washington Redskins Foundation Community Relations Initiatives.