Strategic Communications: Ticket Operations & Community Engagement
2016 Objectives: (1) To increase community group attendance to the NFLPA Collegiate Bowl. (2) Create organizational partnerships as apart of community engagement goals. (3) Transition to an electronic ticketing recording system for coaches, players, game corporate partners and general admission and VIP attendees.
Approach: Strategically target local community, civic and youth organizations through the creation of a social media campaign and the creation of non profit partnerships to include brand and product placement through increased web presence, on site promotional activities, and cross promotional events. Strategies for engagement included coining event segments as “Organization Game Day Out”, “Celebration of National Mentoring Month” and “Save Our Sons Night” by partnering with the National Responsible Fatherhood Clearinghouse, Local Police Municipalities, Former NFL Players & Active NFL Players' Philanthropic Initiatives. Streamline all ticket request, purchases and complimentary ticket packages through one electronic ticketing system; allowing for simultaneous accommodation of individual ticket requests, large group requests, player and coach guest lists.
Results: More than 10,000 tickets were generated through the on-line ticketing system for the 2016 NFLPA Collegiate Bowl. The focused outreach was community mentoring groups, school and non-profit organizations. The distribution of more than 7,000 tickets was a direct result of organizational partnerships; resulting in an increase of game attendance and swifter ticketing and will call services.
Photo Credit: Kevin A. Koski (NFLPA) and Associated Press (c) 2014
Event Manager & Partner
Scope: Created concept and blueprint for the development of youth reading program, gulf coast restoration services and corporate networking event for Super Bowl XLVII host city community initiative.
Secured partnership agreements with the New Orleans Public Library Systems, Recovery School District, Malcolm Jenkins of the New Orleans Saints, the Loews Hotel New Orleans, and partnered with Oxfam America
·Secured corporate sponsorship from Raising Cane’s Chicken Fingers
·Executed community partnership event with Miss Louisiana USA & Oxfam America
·Recruited more than 2000 youth participants
·Vendor negotiation and management
·Successful execution of event on $15,000 event budget
Usama Young, Professional Athlete
Scope: Media Management, Fundraising, Foundation and Event Management
Responsibilities: Managing/scheduling player appearances and interviews, managing event budget, fundraising & development, overall management of foundation events, community outreach and player’s image.
·Business development framework for youth foundation.
·Created framework and brand campaign for annual event weekend.
·Secured sponsorship package valued at more than $10,000 annually for event weekend.
·Secured prime time press coverage in print, TV, radio and Internet media .
·Creation and execution of fundraising campaign resulting in raising more than $25, 000 generated for student enrichment programs.
·Creation of foundation’s annual plan & programs.
·Day to day operations for youth foundation.
·Development of Community Service Campaign resulting in garnering NFL Player Pulse Award for Humanitarian of the Year, Cleveland Browns
Usama Young Youth Foundation
Malin PR was responsible for the development and messaging for the creation of the framework for UYYF programming.
One of Usama’s goals and life long practice has been to have a commitment to the community. Therefore, Usama is a champion for youth by focusing on the following principles:
Usama’s Core Principles
Work hard, but make sure you’re having fun doing it.
Never listen to people that tell you that you can’t accomplish your goals.
With opportunity, training, and desire any goal can be accomplished.
It is through the UYYF that Usama uses his celebrity to impact youth by fulfilling his mission through educational programming.
To mobilize youth to work to their potential through hands on and interactive programming that aims to strengthen youth from single-parent families, students with learning disabilities and youth in underserved communities through mentoring, advocacy, tutoring and leadership development.
Stay Focused Football & Cheerleading Camp serves as a vehicle for building athletic skills and fostering positive academic and social skills through sport. This is a platform for student athletes in the Washington Metropolitan community to share best practices in sport and education while receiving skill development from a host of local, national and professional athletes and coaches. The targeted age group is youth between the ages of 12 to 15.
Afterschool Enrichment Programs are a series of initiatives that are dedicated to making a positive difference in the lives of children through professionally supported long-term programming activities in the Washington Metropolitan (Maryland & District of Columbia), and Cleveland, Ohio areas. Enrichment programming includes a 16 week academy that offeres, tutoring, interactive lessons in academic strands as well as cultural, social and team building activities.
Chalk Talk is an initiative focused on fostering the development of student self awareness. Through 30 minute interactive “rap sessions” a forum for dialogue between guest speakers offer youth participants an opportunity to pose questions about preparing for their futures, while volunteers offer strategies for setting goals for the future by sharing their expertise, insight and experiences. Guest speakers include community leaders, industry professionals as well as athletes and entertainers
Miss DC USA & Miss DC Teen USA
Scope: Media and Public Relations Management
Responsibilities: Managing/scheduling appearances and interviews for titleholders, onsite event media management, development of initial 6 month public relations campaign plan for programs under new management.
·Secured mid day radio interviews for promotion of pageant event.
·Story pitch resulting in 10 media outlets covering annual pageant event.
·Secured bi-weekly event appearances for titleholders throughout the metropolitan area.
·Initiated social media campaign for the regional promotion of the Miss USA brand.
·Brokered relationship with Washington Redskins Foundation Community Relations Initiatives.
Pro bono public relations support for annual Raw Beauty calendar launch for survivors of domestic violence and/or cancer.
Malin PR served as event management consultant for Impact DC signature events.
Nations Best Advocates: 40 Lawyers under 40 Gala
Since 2010, IMPACT has partnered with the National Bar Association (NBA) to establish the Nation’s Best Advocates: 40 Lawyers under 40 Awards Gala. Each year, more than 300,000 votes are cast talented individuals (age 40 and under) within the African-American legal community who have achieved prominence and distinction at the Gala held during the Annual NBA Convention. IMPACT has produced the annual Nation’s Best Advocates: 40 Lawyers under 40 Awards Gala in New Orleans, Louisiana, Baltimore, Maryland, and Las Vegas, Nevada.
PREVIEW: A Red Carpet Affair
IMPACT produces PREVIEW during the Congressional Black Caucus Foundation’s Annual Legislative Conference each year to provide guests with an intimate and elegant venue to interact with Members of Congress and other notable, national leaders. Since its inception in 2006, PREVIEW has been a tremendous success. In 2013, hundreds of guests attended including candidates seeking public office, senior executives in the private sector, young professionals from the non-profit community, members of the Young Elected Officials Network, and the Congressional Black Caucus Foundation Emerging Leaders Program.